The last
few years have seen big changes in the way that hotels can present themselves
to the world. The traditional sales and marketing paths - hotel brochures, tour
operator agreements, advertising in the print media, etc. - are no longer
sufficient to allow hotels compete effectively.
The growing use of
the internet has brought with it a wide range of new opportunities, not only in
the marketing of the hotel but also in the way that guests can make their
reservations. Hotels need to give consideration to the following: |
